How to give feedback that lands

Most leaders know how to give feedback.

Technically.

They've read the frameworks.
They know the language.

But feedback still doesn't land the way they want it to.

Here's why:
The issue isn't technique.

It's safety.

If your team doesn't trust that you have their best interest at heart, even the most skillfully delivered feedback can feel like criticism.

Trust is built before the feedback conversation ever happens.

In the small moments.
In how you respond when someone makes a mistake.
In whether you follow through on what you say.

Feedback isn't a skill problem.
It's a relationship problem.