Your Friday reminder

Most leadership teams I work with are good at knowing what needs to get done.

They have the strategy.

And the work plans.
And the urgency.

But the most effective leaders I see go further.

They connect the what to a powerful why.

It sounds simple.
But it’s not always easy.

It takes intentional communication, clarity of purpose, and an understanding of what truly motivates your team.

The great leaders I know regularly ask:

- Why does this work matter?
- How does this align with our mission?
- What impact will it have on the people we serve?

It's not enough to get the work done.

You need to inspire people to understand why it's important.