Why do we avoid giving feedback we know someone needs?

Why do we avoid giving feedback we know someone needs?

Usually because we've told ourselves that withholding it is kind.

But it isn't.

It's just more comfortable for us.

Here's what avoidance actually does.

The person keeps doing the thing.

It gets worse.

Other people notice.

Resentment builds on your side.

And confusion builds on theirs.

Silence isn't neutral.

It's a decision.

And it usually protects you more than them.

The kindest feedback is early, specific, and said directly to the person.

Think of one piece of feedback you've been sitting on.

Who does your silence actually protect?